Art Direction/Creative
Client: O Boticário
AlmapBBDO

2025

Glow isn’t just a beauty trend, it’s a state of mind. It’s the light that lives in our skin, our confidence, and our effortless way of shining. That’s why we decided not just to talk about glow, but to make it official. Instead of sponsoring a celebrity, we chose to sponsor her glow. Starring Isis Valverde, one of Brazil’s most radiant actresses, the campaign turns the traditional beauty partnership on its head. While other brands pay for visibility, we celebrate luminosity.

President and CEO:
Filipe Bartholomeu

CCO:
Pernil

Executive Creative Director:
Juliana Utsch

Head of Creative Innovation:
Sérgio Mugnani

Creative Directors:
Ana Novis and Sabrina Villar

Creatives:
Camilla Lopes, Claudia de Sa, Giovanna Castro and Priscilla Erthal

Design:
Fábio Girardi

Film Production:
Love Pictures Company

Film Direction:
Ariela Dorf

Photography Direction:
Diego Rosenblatt

Audio Production:
Quiet City Music + Sound