︎︎︎

Tudo Novo Pra Você Começar De Novo

Design / Art Direction
Client: C&A
Wunderman Thompson


2022
The holidays arrive and with it comes not only the Christmas tree or the New Year's Eve fireworks, but also the most clichés of the brazilian family. The characters that we love the most, appear again to remind us that this is the best time of the year: with everything new at C&A for you to start your year over again.



CCO:
Keka Morelle

Creative Directors:
Gabriel Sotero and André Vervloet

ACDs:
Isaac Serruya

Copywriter:
Isadora Valente

Art Direction:
Claudia de Sa and Maurício Da Paz

Art Assistant:
Nilo Siqueira
Mark