Burger Hacking
Art Direction / Design
Client: Burger King
AlmapBBDO
2025
Client: Burger King
AlmapBBDO
2025
If everyone’s Googling McDonald’s, we’ll make sure they find Burger King. We hijacked their Google Maps listings by uploading exclusive BK discount coupons to their restaurant photos. A cheeky hack that turned their fame into our promo space, and gave people one more reason to choose the King. 👑
CCO:
Pernil
Executive Creative Directors:
Henrique Cerdan Del Lama, Fernando Duarte Silva
Creative Director:
Thiago Bocatto
Creatives:
Claudia de Sa, Camilla Lopes
Production:
Diego Villas Boas, Victor Alloza, Eriana Simões
Media:
Francisco Custódio, Lucas Gilardino, Yara Siqueira, Ana Felix
Pernil
Executive Creative Directors:
Henrique Cerdan Del Lama, Fernando Duarte Silva
Creative Director:
Thiago Bocatto
Creatives:
Claudia de Sa, Camilla Lopes
Production:
Diego Villas Boas, Victor Alloza, Eriana Simões
Media:
Francisco Custódio, Lucas Gilardino, Yara Siqueira, Ana Felix